Run this against the current system.
- Keep business information accurate everywhere it appears.
- Use the correct primary category and only relevant secondary categories.
- Maintain complete services, hours, service areas, description, photos, and links.
- Request reviews from real customers without incentives or fake content.
- Reply to every review professionally.
- Publish useful local proof and updates.
- Use tracked profile links and compare visibility with real calls and leads.
How to prioritize what fails
Fix anything that blocks access, breaks a lead path, exposes risk, creates false information, or prevents measurement before polishing lower-impact details. Then rank the remaining gaps by expected business impact, effort, confidence, and dependency.
Document the baseline
Record the date, current URLs or tools, screenshots, traffic or lead baseline, and the exact change. Without a baseline, improvement becomes a memory contest instead of a business decision.